Context That Explains
What You're Seeing
A single signal rarely means anything. Patterns do. When a customer's behavior changes, external context — company news, leadership shifts, funding events — often explains why.
Gran Minerva monitors these external signals so you have context when you reach out — not just data.
Earlier Visibility
Learn about changes affecting your customers before they mention them — or before they become problems.
Context Matters
External context enriches internal signals. A usage drop means more when you know there's a reorg happening.
Not Just Risk
Expansion signals matter too. A funding round or strategic hire could mean they're ready for more.
External Signal Categories
These are the small changes you'd notice if you had unlimited time. We track them across multiple dimensions so you don't have to.
Company News
Know when your customer's company is in the news — product launches, expansions, restructuring, or other events that could shift their priorities.
Funding Events
Track funding rounds, acquisitions, and financial events that signal whether a customer is ready to expand or may need attention.
Leadership Changes
Know when your champion leaves, a new decision-maker arrives, or organizational changes are underway — all of which often precede vendor reviews.
Industry Trends
Monitor economic shifts, regulatory changes, and competitive dynamics in your customer's industry that could impact their priorities.
Hiring Signals
Know when your customer is hiring in ways that align with your product — or when layoffs may signal budget pressure.
Risk Indicators
Catch early warnings — public sentiment shifts, operational challenges, or brand issues — before your customers tell you about them.
One Signal Can Be Noise. Multiple Signals Are Usually Real.
External context doesn't replace your internal data — it explains it. When usage drops and we see a leadership change, that's a pattern worth acting on. Gran Minerva connects these signals so the picture is clearer.
- External signals combined with internal behavioral data
- Context added to explain why accounts are flagged
- Playbooks suggest practical next steps — not theory
- Patterns improve as more data comes in
New leadership + declining engagement often means a vendor review is coming
Included With Every Account
Market Intelligence is included with all Gran Minerva accounts. Start free with data included — enough for most growing businesses. External signals are part of your data processing — most usage comes from uploads, not day-to-day exploration.
View pricing detailsSee the full picture
When internal and external signals connect, patterns become clear. Start with your data and see what surfaces.
Early access spots limited • No credit card • Credits never expire