Context That Explains
What You're Seeing
A single signal rarely means anything. Patterns do. When a customer's behavior changes, external context — company news, leadership shifts, funding events — often explains why.
Gran Minerva monitors these external signals so you have context when you reach out — not just data.
Earlier Visibility
Learn about changes affecting your customers before they mention them — or before they become problems.
Context Matters
External context enriches internal signals. A usage drop means more when you know there's a reorg happening.
Not Just Risk
Expansion signals matter too. A funding round or strategic hire could mean they're ready for more.
External Signal Categories
These are the small changes you'd notice if you had unlimited time. We track them across multiple dimensions so you don't have to.
Company News
Know when your customer's company is in the news — product launches, expansions, restructuring announcements, or other events that could affect their business priorities.
Funding Events
Track funding rounds, acquisitions, and financial events. A well-funded customer may be ready to expand; one facing financial pressure may need attention.
Leadership Changes
Executive turnover often precedes vendor reviews. Know when your champion leaves, when a new decision-maker arrives, or when organizational changes are underway.
Industry Trends
Monitor broader market conditions affecting your customer's industry. Economic shifts, regulatory changes, and competitive dynamics that could impact their priorities.
Hiring Signals
Job postings reveal strategic direction. Know when your customer is hiring for roles that align with your product — or when layoffs may signal budget pressure.
Risk Indicators
Early warnings of potential trouble — from public sentiment shifts to operational challenges. Know about issues affecting your customers before they tell you.
One Signal Can Be Noise. Multiple Signals Are Usually Real.
External context doesn't replace your internal data — it explains it. When usage drops and we see a leadership change, that's a pattern worth acting on. Gran Minerva connects these signals so the picture is clearer.
- External signals combined with internal behavioral data
- Context added to explain why accounts are flagged
- Playbooks suggest practical next steps — not theory
- Patterns improve as more data comes in
New leadership + declining engagement often means a vendor review is coming
Included With Every Account
Market Intelligence is included with all Gran Minerva accounts. Start free with data included — enough for most growing businesses. External signals are part of your data processing — most usage comes from uploads, not day-to-day exploration.
View pricing detailsSee the full picture
When internal and external signals connect, patterns become clear. Start with your data and see what surfaces.
Early access spots limited • No credit card • Credits never expire